:root {
  color-scheme: light;
  --ink: #122a3f;
  --ink-soft: #425160;
  --paper: #f8eed8;
  --paper-deep: #ead5ae;
  --cream: #fff8e9;
  --red: #8c241d;
  --red-deep: #5f1614;
  --gold: #b48034;
  --green: #2e5e4d;
  --line: rgba(51, 42, 30, 0.22);
  --shadow: 0 18px 50px rgba(55, 38, 18, 0.18);
  --radius: 8px;
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  color: var(--ink);
  background:
    radial-gradient(circle at 18% 8%, rgba(180, 128, 52, 0.12), transparent 26%),
    linear-gradient(180deg, #fff8ea 0%, #f2dfba 100%);
  font-family: Inter, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  line-height: 1.45;
}

body::before {
  content: "";
  position: fixed;
  inset: 0;
  pointer-events: none;
  opacity: 0.1;
  background-image:
    linear-gradient(rgba(78, 55, 27, 0.08) 1px, transparent 1px),
    linear-gradient(90deg, rgba(78, 55, 27, 0.08) 1px, transparent 1px);
  background-size: 34px 34px;
  mix-blend-mode: multiply;
}

a {
  color: inherit;
}

img {
  max-width: 100%;
  display: block;
}

.site-header {
  position: sticky;
  top: 0;
  z-index: 20;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 20px;
  padding: 14px clamp(18px, 4vw, 54px);
  background: rgba(255, 248, 233, 0.92);
  border-bottom: 1px solid var(--line);
  backdrop-filter: blur(10px);
}

.brand {
  display: flex;
  align-items: center;
  gap: 10px;
  font-weight: 700;
  letter-spacing: 0;
  text-decoration: none;
}

.brand-mark {
  width: 34px;
  height: 34px;
  display: grid;
  place-items: center;
  color: var(--cream);
  background: var(--ink);
  border: 2px solid var(--gold);
  font-size: 22px;
  line-height: 1;
}

.nav {
  display: flex;
  align-items: center;
  gap: 18px;
  color: var(--ink-soft);
  font-family: Arial, sans-serif;
  font-size: 14px;
}

.nav a {
  text-decoration: none;
}

.button,
button {
  min-height: 46px;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 8px;
  padding: 12px 18px;
  border: 1px solid rgba(255, 255, 255, 0.28);
  border-radius: var(--radius);
  color: #fff;
  background: linear-gradient(180deg, var(--red), var(--red-deep));
  box-shadow: 0 8px 20px rgba(92, 20, 16, 0.22);
  font-family: Arial, sans-serif;
  font-weight: 700;
  text-decoration: none;
  cursor: pointer;
  transition: transform 160ms ease, box-shadow 160ms ease, filter 160ms ease;
}

.button:hover,
button:hover {
  transform: translateY(-1px);
  filter: brightness(1.06);
  box-shadow: 0 11px 24px rgba(92, 20, 16, 0.28);
}

.button:active,
button:active {
  transform: translateY(0);
}

.button.secondary {
  color: var(--ink);
  background: rgba(255, 255, 255, 0.5);
  border-color: var(--line);
  box-shadow: none;
}

.button:focus,
button:focus,
input:focus,
select:focus,
textarea:focus {
  outline: 3px solid rgba(180, 128, 52, 0.45);
  outline-offset: 2px;
}

.hero {
  max-width: 1440px;
  min-height: min(820px, calc(100vh - 64px));
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(360px, 0.92fr);
  align-items: center;
  gap: clamp(36px, 5vw, 72px);
  padding: clamp(26px, 4.2vw, 56px) clamp(18px, 5vw, 76px) clamp(30px, 4.2vw, 54px);
  margin: 0 auto;
}

.hero-copy {
  max-width: 620px;
}

.eyebrow {
  margin: 0 0 14px;
  color: var(--red);
  font-family: Arial, sans-serif;
  font-size: 13px;
  font-weight: 800;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

h1,
h2,
h3 {
  margin: 0;
  line-height: 1.02;
  letter-spacing: 0;
  overflow-wrap: break-word;
  font-family: Georgia, "Times New Roman", serif;
}

h1 {
  max-width: 650px;
  font-size: clamp(42px, 4.3vw, 64px);
  line-height: 1.01;
  text-wrap: balance;
}

h2 {
  font-size: clamp(34px, 4.8vw, 68px);
}

h3 {
  font-size: clamp(24px, 2.4vw, 34px);
}

.lede {
  max-width: 660px;
  margin: 18px 0 0;
  color: #33291f;
  font-size: clamp(18px, 1.4vw, 21px);
}

.hero-actions,
.section-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
  margin-top: 24px;
}

.hero-price {
  margin: 18px 0 0;
  color: var(--ink-soft);
  font-family: Arial, sans-serif;
  font-size: 14px;
  font-weight: 600;
}

.hero-preview-note {
  margin: 10px 0 0;
  color: var(--ink-soft);
  font-family: Arial, sans-serif;
  font-size: 13px;
  font-weight: 700;
}

.hero-value {
  margin: 7px 0 0;
  color: var(--navy);
  font-size: 15px;
  font-weight: 800;
}

.scarcity-note {
  max-width: 620px;
  margin: 22px auto 0;
  padding: 11px 13px;
  border-left: 4px solid var(--red);
  background: rgba(143, 33, 27, 0.06);
  color: var(--ink-soft);
  font-size: 0.92rem;
}

.scarcity-note strong { color: var(--red); }

.sample-text-link {
  align-self: center;
  color: var(--navy);
  font-weight: 800;
  text-decoration: underline;
  text-underline-offset: 4px;
}

.offer-stack {
  background: #fffaf0;
}

.value-stack {
  grid-template-columns: repeat(4, minmax(0, 1fr));
}

.value-stack .step span {
  display: grid;
  place-items: center;
}

.offer-actions {
  justify-content: center;
  margin-top: 26px;
}

.hero-caption {
  margin: 10px 4px 0;
  color: var(--ink-soft);
  font-size: 0.9rem;
  text-align: center;
}

.trust-row {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
  margin-top: 14px;
  padding: 0;
  list-style: none;
  color: var(--ink-soft);
  font-family: Arial, sans-serif;
  font-size: 14px;
}

.trust-row li {
  padding: 6px 9px;
  border: 1px solid var(--line);
  background: rgba(255, 255, 255, 0.35);
}

.hero-art {
  position: relative;
  min-height: 0;
}

.hero-art img {
  width: min(460px, 100%);
  height: auto;
  aspect-ratio: auto;
  object-fit: contain;
  margin-left: auto;
  border: 1px solid rgba(67, 46, 22, 0.18);
  border-radius: 14px;
  box-shadow: var(--shadow);
}

.mobile-hero-art {
  display: none;
}

.hero-sample-dialog {
  width: min(960px, calc(100% - 28px));
  max-height: calc(100dvh - 28px);
  padding: 0;
  overflow: auto;
  border: 1px solid rgba(67, 46, 22, 0.24);
  border-radius: 16px;
  background: var(--paper);
  color: var(--ink);
  box-shadow: 0 30px 90px rgba(20, 14, 8, 0.4);
}

.hero-sample-dialog::backdrop {
  background: rgba(22, 16, 10, 0.72);
  backdrop-filter: blur(3px);
}

.hero-sample-dialog-shell {
  position: relative;
  display: grid;
  grid-template-columns: minmax(0, 0.8fr) minmax(320px, 1.2fr);
  gap: 22px 30px;
  align-items: center;
  padding: clamp(24px, 4vw, 42px);
}

.hero-sample-dialog-copy h2 {
  font-size: clamp(32px, 4vw, 52px);
}

.hero-sample-dialog-copy > p:last-child {
  color: var(--ink-soft);
  font-size: 17px;
}

.hero-sample-dialog img {
  grid-row: span 3;
  width: 100%;
  max-height: calc(100dvh - 84px);
  object-fit: contain;
  border: 1px solid rgba(67, 46, 22, 0.2);
  border-radius: 8px;
  box-shadow: var(--shadow);
}

.hero-sample-dialog-close {
  position: absolute;
  z-index: 2;
  top: 10px;
  right: 10px;
  width: 44px;
  min-height: 44px;
  padding: 0;
  border-radius: 999px;
  background: var(--ink);
  font-size: 27px;
  line-height: 1;
  box-shadow: none;
}

.hero-sample-dialog-actions {
  display: grid;
  gap: 10px;
}

.hero-sample-dialog-actions .button {
  width: 100%;
  text-align: center;
}

.hero-sample-dialog-fineprint {
  margin: 0;
  color: var(--ink-soft);
  font-family: Arial, sans-serif;
  font-size: 12px;
  text-align: center;
}

.letter-tag {
  position: absolute;
  left: -22px;
  bottom: 18px;
  width: min(310px, 74%);
  padding: 16px;
  background: rgba(255, 248, 231, 0.96);
  border: 1px solid var(--line);
  box-shadow: 0 14px 34px rgba(53, 35, 15, 0.18);
  font-size: 15px;
}

.letter-tag strong {
  display: block;
  margin-bottom: 6px;
  color: var(--red);
  font-family: Arial, sans-serif;
  font-size: 13px;
  text-transform: uppercase;
  letter-spacing: 0.1em;
}

.section {
  padding: clamp(46px, 7vw, 86px) clamp(18px, 5vw, 76px);
  border-top: 1px solid var(--line);
}

.section > * {
  max-width: 1280px;
  margin-left: auto;
  margin-right: auto;
}

.proof-strip {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 1px;
  color: var(--cream);
  background: rgba(255, 255, 255, 0.18);
}

.founding-note {
  width: min(1120px, calc(100% - 40px));
  margin: 22px auto 0;
  padding: 22px 26px;
  border: 1px solid rgba(122, 72, 45, 0.22);
  border-radius: 22px;
  background: #fffaf0;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 28px;
}

.founding-note h2,
.founding-note p { margin: 0; }
.founding-note .eyebrow { margin-bottom: 5px; }
.founding-note h2 { margin-bottom: 7px; }

.checkout-details {
  margin-top: 22px;
  padding: 20px;
  border: 1px solid rgba(122, 72, 45, 0.2);
  border-radius: 18px;
  background: #fffaf0;
}

.checkout-details h3 { margin-top: 0; }

.proof-strip span {
  min-height: 62px;
  display: grid;
  place-items: center;
  padding: 12px 18px;
  background: var(--ink);
  font-size: 14px;
  font-weight: 700;
  text-align: center;
}

.proof-strip span::before {
  content: "✓";
  margin-right: 7px;
  color: #f1c773;
}

.mode-banner {
  padding: 9px 18px;
  color: #fff;
  background: #6d4510;
  font-size: 13px;
  font-weight: 800;
  text-align: center;
}

.section.light {
  background: rgba(255, 248, 233, 0.74);
}

.section.deep {
  color: var(--cream);
  background: linear-gradient(135deg, var(--ink), #254a52);
}

.section.deep .eyebrow,
.section.deep .lede {
  color: #f3d7a6;
}

.section-head {
  max-width: 860px;
  margin-bottom: 30px;
}

.pricing-feature {
  display: grid;
  grid-template-columns: minmax(0, 0.8fr) minmax(280px, 0.9fr);
  gap: clamp(22px, 4vw, 42px);
  align-items: center;
  margin-bottom: 24px;
  padding: clamp(18px, 3vw, 28px) 0;
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}

.pricing-feature h3 {
  max-width: 620px;
}

.pricing-feature p:not(.eyebrow) {
  max-width: 640px;
  color: #33291f;
  font-family: Arial, sans-serif;
  font-size: 18px;
}

.pricing-feature img {
  width: min(420px, 100%);
  margin-left: auto;
  border: 1px solid rgba(67, 46, 22, 0.18);
  box-shadow: var(--shadow);
}

.grid {
  display: grid;
  gap: 18px;
}

.steps {
  grid-template-columns: repeat(3, minmax(0, 1fr));
}

.step,
.plan,
.faq-item,
.field-group,
.notice {
  border: 1px solid var(--line);
  background: rgba(255, 255, 255, 0.5);
}

.step,
.faq-item,
.notice {
  padding: 22px;
}

.step span {
  display: inline-grid;
  width: 34px;
  height: 34px;
  place-items: center;
  margin-bottom: 16px;
  color: var(--cream);
  background: var(--red);
  font-family: Arial, sans-serif;
  font-weight: 800;
}

.feature-split {
  display: grid;
  grid-template-columns: minmax(0, 0.95fr) minmax(320px, 1.05fr);
  gap: clamp(26px, 5vw, 64px);
  align-items: center;
}

.feature-split > *,
.pricing-feature > * {
  min-width: 0;
}

.feature-split.reverse {
  grid-template-columns: minmax(320px, 1.05fr) minmax(0, 0.95fr);
}

.feature-split.reverse .feature-media {
  order: -1;
}

.feature-split h2 {
  font-size: clamp(32px, 4vw, 58px);
}

.feature-media img {
  border: 1px solid rgba(67, 46, 22, 0.18);
  border-radius: 12px;
  box-shadow: var(--shadow);
}

.sample-preview img {
  max-height: 620px;
  margin: 0 auto;
  object-fit: contain;
  background: #fffaf0;
}

.list {
  margin: 22px 0 0;
  padding: 0;
  list-style: none;
  display: grid;
  gap: 12px;
  color: #33291f;
  font-size: 19px;
}

.list li {
  padding-left: 30px;
  position: relative;
}

.list li::before {
  content: "*";
  position: absolute;
  left: 0;
  color: var(--gold);
}

.plans {
  grid-template-columns: repeat(3, minmax(0, 1fr));
  align-items: stretch;
}

.intro-offer {
  display: grid;
  grid-template-columns: minmax(0, 1.15fr) minmax(280px, 0.85fr);
  gap: clamp(22px, 4vw, 42px);
  align-items: center;
  margin: 0 auto 28px;
  padding: clamp(22px, 4vw, 38px);
  border: 2px solid var(--red);
  border-radius: 14px;
  background: linear-gradient(135deg, rgba(255, 252, 242, 0.96), rgba(244, 221, 179, 0.82));
  box-shadow: 0 18px 44px rgba(92, 20, 16, 0.15);
}

.intro-offer h3 {
  font-size: clamp(34px, 4vw, 54px);
}

.intro-offer p {
  max-width: 700px;
}

.intro-price {
  display: flex;
  gap: 14px;
  align-items: baseline;
  margin: 16px 0 4px;
  font-size: 22px;
}

.intro-price s {
  color: var(--ink-soft);
}

.intro-price strong {
  color: var(--red-deep);
  font-family: Georgia, "Times New Roman", serif;
  font-size: clamp(40px, 5vw, 62px);
}

.intro-renewal {
  margin: 0 0 12px;
  color: var(--red-deep);
  font-size: 19px;
  font-weight: 800;
}

.intro-action {
  padding: 20px;
  border: 1px solid var(--line);
  border-radius: 10px;
  background: rgba(255, 255, 255, 0.68);
}

.intro-action button {
  width: 100%;
  font-size: 16px;
}

.intro-action p {
  margin: 12px 0 0;
  color: #33291f;
  font-size: 14px;
}

.intro-action .consent-copy {
  color: var(--ink-soft);
  font-size: 12px;
}

.plan {
  display: flex;
  flex-direction: column;
  min-height: 100%;
  padding: 22px;
}

.plan.featured {
  border-color: rgba(140, 36, 29, 0.65);
  box-shadow: 0 16px 34px rgba(140, 36, 29, 0.14);
  background: rgba(255, 252, 242, 0.82);
}

.plan.featured::before {
  content: "Lowest cost per guaranteed letter";
  display: block;
  margin: -22px -22px 18px;
  padding: 8px 12px;
  color: #fff;
  background: var(--red-deep);
  font-size: 12px;
  font-weight: 800;
  letter-spacing: 0.04em;
  text-align: center;
  text-transform: uppercase;
}

.badge {
  width: fit-content;
  margin-bottom: 14px;
  padding: 6px 9px;
  color: #fff;
  background: var(--green);
  font-family: Arial, sans-serif;
  font-size: 12px;
  font-weight: 800;
  text-transform: uppercase;
  letter-spacing: 0.08em;
}

.price {
  margin: 16px 0 8px;
  font-size: clamp(38px, 4vw, 52px);
  line-height: 1;
}

.price span {
  color: var(--ink-soft);
  font-family: Arial, sans-serif;
  font-size: 15px;
}

.plan p {
  color: #33291f;
}

.plan ul {
  padding-left: 20px;
  color: var(--ink-soft);
  font-family: Arial, sans-serif;
}

.plan li + li {
  margin-top: 7px;
}

.checkout-microcopy {
  margin: 10px 0 0;
  color: var(--ink-soft) !important;
  font-size: 12px;
  line-height: 1.35;
  text-align: center;
}

.plan .button {
  width: 100%;
  margin-top: auto;
}

.faq {
  grid-template-columns: repeat(2, minmax(0, 1fr));
}

.faq-item h3 {
  font-size: 24px;
}

.faq-item p,
.step p,
.notice p {
  color: #33291f;
  font-family: Arial, sans-serif;
}

.site-footer {
  padding: 28px clamp(18px, 5vw, 76px);
  color: rgba(255, 248, 233, 0.86);
  background: #122a3f;
  font-family: Arial, sans-serif;
  font-size: 14px;
}

.site-footer a {
  color: #ffe3ad;
}

.order-page {
  min-height: 100vh;
}

.order-shell {
  display: grid;
  grid-template-columns: minmax(280px, 0.75fr) minmax(320px, 1.25fr);
  gap: clamp(24px, 5vw, 64px);
  padding: clamp(34px, 6vw, 78px) clamp(18px, 5vw, 76px);
}

.order-summary {
  position: sticky;
  top: 92px;
  align-self: start;
}

.form {
  display: grid;
  gap: 18px;
}

.field-group {
  padding: 20px;
}

.field-group h2 {
  margin-bottom: 16px;
  font-size: 28px;
}

.field-row {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 14px;
}

label {
  display: grid;
  gap: 7px;
  color: var(--ink-soft);
  font-family: Arial, sans-serif;
  font-size: 14px;
  font-weight: 700;
}

input,
select,
textarea {
  width: 100%;
  min-height: 44px;
  padding: 11px 12px;
  border: 1px solid rgba(51, 42, 30, 0.28);
  border-radius: 4px;
  color: var(--ink);
  background: rgba(255, 255, 255, 0.76);
  font: 16px Arial, sans-serif;
}

textarea {
  min-height: 112px;
  resize: vertical;
}

.checkbox-row {
  display: flex;
  align-items: flex-start;
  gap: 10px;
  color: var(--ink-soft);
  font-family: Arial, sans-serif;
  font-size: 14px;
}

.checkbox-row input {
  width: auto;
  min-height: 0;
  margin-top: 3px;
}

.form-note {
  color: var(--ink-soft);
  font-family: Arial, sans-serif;
  font-size: 14px;
}

.character-teaser { margin-top: 2rem; padding: 1.5rem; border: 1px solid var(--line); background: var(--paper); display: flex; align-items: center; justify-content: space-between; gap: 1.5rem; }
.character-teaser h3 { margin: .45rem 0; }
.character-hero { max-width: 1200px; margin: 0 auto; padding: 5rem 5vw; display: grid; grid-template-columns: 1.15fr .85fr; gap: 3rem; align-items: center; }
.character-hero h1 { margin: .6rem 0 1rem; }
.character-hero > img { width: 100%; border-radius: 8px; box-shadow: 0 18px 50px rgba(34,26,16,.18); }
.trust-note { margin-top: 1rem; color: var(--muted); font-size: .92rem; }
.public-character-grid { grid-template-columns: repeat(5, 1fr); }
.public-character-grid .character-card { cursor: default; }
.public-character-grid .character-card:hover { transform: none; border-color: transparent; }
.public-character-grid .character-card a { margin-top: auto; color: var(--red); font-weight: 800; }
.roster-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1rem; }
.roster-grid article { padding: 1.4rem; background: var(--paper); border: 1px solid var(--line); }
.roster-grid h3 { margin-top: 0; }
.roster-grid p { line-height: 1.8; }
.request-panel { display: flex; align-items: center; justify-content: space-between; gap: 2rem; }
.request-panel > div:first-child { max-width: 720px; }
.pricing-footnote { max-width: 900px; margin: 1.5rem auto 0; padding: 1rem 1.2rem; background: #fff9ed; border-left: 4px solid var(--gold); }
.standard-price { margin-bottom: .25rem; font-weight: 800; color: var(--ink-soft); }
.standard-price s { color: var(--red); text-decoration-thickness: 3px; }
.builder-page { background: #f6efe1; }
.builder-header { position: static; }
.builder-shell { width: min(980px, calc(100% - 2rem)); margin: 2.5rem auto 5rem; }
.builder-intro { max-width: 760px; margin-bottom: 1.5rem; }
.builder-intro h1 { font-size: clamp(2.3rem, 5vw, 4.2rem); margin: .3rem 0 .8rem; }
.builder-progress { height: 8px; background: #e2d4ba; border-radius: 999px; overflow: hidden; margin-top: 1.5rem; }
.builder-progress span { display: block; width: 25%; height: 100%; background: var(--red); transition: width .25s ease; }
.progress-label { font-weight: 700; font-size: .9rem; }
.letter-builder { background: #fffaf0; border: 1px solid var(--line); box-shadow: 0 18px 60px rgba(43,28,13,.12); }
.builder-step { display: none; padding: clamp(1.4rem, 4vw, 3rem); }
.builder-step.is-active { display: block; }
.builder-step h2 { font-size: clamp(2rem, 4vw, 3.2rem); margin: .35rem 0 1rem; }
.builder-step label:not(.permission) { display: grid; gap: .45rem; font-weight: 700; margin: 1.1rem 0; }
.builder-step input, .builder-step select, .builder-step textarea { width: 100%; padding: .85rem 1rem; border: 1px solid #b9aa90; border-radius: 6px; background: white; font: inherit; }
.builder-step textarea { min-height: 105px; resize: vertical; }
.field-grid { display: grid; grid-template-columns: 2fr 1fr; gap: 1rem; }
.builder-step fieldset { border: 0; padding: 0; margin: 1.3rem 0; }
.builder-step legend { font-weight: 800; margin-bottom: .7rem; }
.choice-row { display: grid; grid-template-columns: repeat(2, 1fr); gap: .65rem; }
.choice-row label, .permission { border: 1px solid #d6c7ae; border-radius: 6px; padding: .8rem; background: white; display: flex; gap: .55rem; align-items: flex-start; }
.choice-row input, .permission input { width: auto; margin-top: .2rem; }
.interest-chips { display: flex; flex-wrap: wrap; gap: .65rem; }
.interest-chips label { display: flex !important; align-items: center; gap: .45rem; margin: 0 !important; padding: .7rem .9rem; border: 1px solid #d6c7ae; border-radius: 999px; background: white; cursor: pointer; }
.interest-chips input { width: auto; }
.match-options { display: grid; grid-template-columns: repeat(2, 1fr); gap: 1rem; margin: 1.4rem 0; }
.match-option { min-height: 190px; text-align: left; display: flex; flex-direction: column; align-items: flex-start; gap: .75rem; padding: 1.25rem; background: white; color: var(--ink); border: 2px solid #d6c7ae; box-shadow: none; }
.match-option strong { font: 700 1.45rem Georgia, serif; }
.match-option.is-selected { border-color: var(--red); background: #fff7e9; box-shadow: 0 8px 24px rgba(72,35,24,.1); }
.match-option.is-selected::after { content: "Selected \2713"; color: var(--red); font-weight: 800; }
.character-picker { margin-top: 1.5rem; padding-top: 1.5rem; border-top: 1px solid #d6c7ae; }
.suggestion-card { align-content: center; min-height: 260px; }
.suggestion-field { margin-top: 1rem; padding: 1rem 1.2rem; border: 1px solid #d6c7ae; background: #fff; }
.validation-message { margin: 1rem 0; padding: .85rem 1rem; border-left: 4px solid var(--red); background: #fff0ed; color: #7a241d; font-weight: 800; }
.plan-picker { margin-top: 1.3rem !important; }
.plan-options { display: grid; grid-template-columns: repeat(2, 1fr); gap: .75rem; }
.plan-options label { display: flex !important; align-items: flex-start; gap: .65rem; margin: 0 !important; padding: 1rem; border: 1px solid #d6c7ae; border-radius: 6px; background: white; cursor: pointer; }
.plan-options label:has(input:checked) { border: 2px solid var(--red); background: #fff7e9; }
.plan-options input { width: auto; margin-top: .2rem; }
.plan-options span { display: grid; gap: .25rem; }
.plan-options small { color: #6f665a; }
.privacy-note { padding: .9rem 1rem; background: #edf3ef; border-left: 4px solid #47715a; font-size: .94rem; }
.character-filters { display: flex; flex-wrap: wrap; gap: .5rem; margin: 1.25rem 0; }
.character-filters button { background: transparent; color: var(--ink); border: 1px solid #b8a98d; padding: .55rem .8rem; box-shadow: none; }
.character-filters button.is-active { background: var(--ink); color: white; }
.character-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1rem; }
.character-card { text-align: left; display: grid; gap: .5rem; padding: .75rem; background: white; color: var(--ink); border: 2px solid transparent; box-shadow: 0 5px 18px rgba(34,26,16,.09); }
.character-card:hover, .character-card.is-selected { border-color: var(--red); transform: translateY(-2px); }
.character-card.is-selected::after { content: "Selected ✓"; color: var(--red); font-weight: 800; }
.character-card strong { font-family: Georgia, serif; font-size: 1.18rem; }
.character-card small { color: #7a312a; font-weight: 800; }
.character-portrait { aspect-ratio: 1; overflow: hidden; display: block; border-radius: 4px; position: relative; }
.character-portrait img { width: 300%; height: 200%; max-width: none; position: absolute; object-fit: fill; }
.portrait-1 img { left: 0; top: 0; } .portrait-2 img { left: -100%; top: 0; } .portrait-3 img { left: -200%; top: 0; }
.portrait-4 img { left: 0; top: -100%; } .portrait-5 img { left: -100%; top: -100%; }
.surprise-card { align-content: center; min-height: 260px; }
.surprise-mark { display: grid; place-items: center; width: 82px; height: 82px; border-radius: 50%; background: var(--ink); color: white; font: 700 3rem Georgia,serif; }
.builder-actions { display: flex; justify-content: flex-end; gap: .8rem; margin-top: 1.8rem; }
.optional { font-weight: 400; color: #6f665a; }
.letter-plan, .offer-review { padding: 1.25rem; border: 1px solid #d2c2a7; background: white; margin: 1rem 0; }
.offer-review { border: 2px solid var(--red); }
.offer-review h3 { font-size: 1.8rem; margin: .5rem 0; }
.guarantee { padding-top: .8rem; border-top: 1px solid #e2d4ba; }

@media (max-width: 760px) {
  .character-teaser, .builder-actions, .request-panel { align-items: stretch; flex-direction: column; }
  .character-hero { grid-template-columns: 1fr; padding-top: 3rem; }
  .field-grid, .choice-row, .match-options, .plan-options { grid-template-columns: 1fr; }
  .character-grid, .public-character-grid, .roster-grid { grid-template-columns: repeat(2, 1fr); }
}
@media (max-width: 480px) { .character-grid, .public-character-grid, .roster-grid { grid-template-columns: 1fr; } }

/* Conversion-focused cold-traffic landing page */
.conversion-page { padding-bottom: 0; }
.conversion-header { max-width: 1600px; margin: 0 auto; }
.compact-checkout { min-height: 42px; padding: 9px 14px; }
.conversion-hero { min-height: auto; padding-top: clamp(34px, 5vw, 72px); padding-bottom: clamp(44px, 6vw, 82px); }
.conversion-hero .hero-copy { max-width: 700px; }
.conversion-hero h1 { max-width: 720px; font-size: clamp(44px, 5.4vw, 78px); }
.conversion-actions { align-items: center; }
.conversion-actions .button { min-height: 56px; padding: 15px 24px; font-size: 17px; }
.conversion-actions .sample-text-link {
  min-height: 44px;
  padding: 8px 4px;
  border: 0;
  border-radius: 0;
  color: var(--red-deep);
  background: transparent;
  box-shadow: none;
  text-decoration: underline;
  text-underline-offset: 4px;
}
.conversion-actions .sample-text-link:hover { box-shadow: none; filter: none; }
.checkout-clarity { margin: 15px 0 0; color: var(--ink-soft); font-size: 15px; }
.checkout-clarity strong { color: var(--ink); }
.hero-trust-list { display: flex; flex-wrap: wrap; gap: 8px 18px; margin: 20px 0 0; padding: 0; color: var(--ink-soft); font-size: 14px; list-style: none; }
.hero-trust-list li::before { content: "✓"; margin-right: 7px; color: var(--green); font-weight: 900; }
.conversion-hero-art { margin: 0; }
.conversion-hero-art img { width: min(540px, 100%); }
.conversion-hero-art figcaption { margin-top: 10px; color: var(--ink-soft); font-size: 14px; font-weight: 700; text-align: center; }
.conversion-proof { grid-template-columns: repeat(3, minmax(0, 1fr)); }
.purchase-promises { padding: clamp(54px, 7vw, 88px) clamp(22px, 5vw, 72px); background: #fffaf0; }
.compact-section-head { margin-bottom: 28px; text-align: center; }
.compact-section-head h2 { margin-bottom: 0; }
.promise-grid { width: min(1100px, 100%); display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 18px; margin: 0 auto; }
.promise-card { padding: 28px; border: 1px solid rgba(45, 56, 49, .14); border-radius: 14px; background: #fff; box-shadow: 0 12px 30px rgba(52, 45, 29, .07); }
.promise-card h3 { margin: 16px 0 9px; }
.promise-card p { margin: 0; color: var(--ink-soft); }
.promise-icon { width: 38px; height: 38px; display: grid; place-items: center; border-radius: 50%; background: var(--green); color: #fff; font-weight: 900; }
.promise-policy-link { max-width: 840px; margin: 24px auto 0; color: var(--ink-soft); text-align: center; font-size: 14px; }
.promise-policy-link a { font-weight: 800; }
.what-arrives .feature-split { align-items: center; }
.check-list li::marker { color: var(--green); }
.conversion-sample { padding: 16px; background: rgba(255,255,255,.58); border: 1px solid var(--line); }
.conversion-sample p { margin: 12px 0 0; color: var(--ink-soft); font-size: 13px; text-align: center; }
.simple-how { background: var(--cream); }
.conversion-steps .step { background: white; }
.single-offer { background: var(--ink); color: var(--cream); }
.single-offer .eyebrow { color: #f0c77d; }
.single-offer .lede, .single-offer .list { color: rgba(255,255,255,.84); }
.single-offer-card { max-width: 1040px; display: grid; grid-template-columns: 1.15fr .85fr; gap: clamp(30px, 6vw, 80px); align-items: center; margin: 0 auto; }
.offer-checkout-box { padding: clamp(24px, 4vw, 38px); border: 1px solid rgba(255,255,255,.25); border-radius: 14px; background: rgba(255,255,255,.09); }
.offer-checkout-box .button { width: 100%; min-height: 56px; font-size: 17px; }
.offer-checkout-box > p { color: rgba(255,255,255,.78); font-size: 14px; }
.offer-price { display: flex; align-items: baseline; gap: 10px; margin: 0 0 18px; }
.offer-price strong { color: white; font: 700 clamp(60px, 8vw, 92px)/.85 Georgia, serif; }
.offer-price span { font-weight: 800; }
.founder-trust { background: #fffaf0; text-align: center; }
.founder-trust .section-head { max-width: 850px; margin: 0 auto; }
.founder-trust .lede { margin-inline: auto; }
.conversion-faq { max-width: 900px; margin-inline: auto; }
.final-cta { max-width: 760px; margin: clamp(42px, 7vw, 76px) auto 0; padding: clamp(26px, 5vw, 48px); border: 1px solid var(--line); border-radius: 14px; background: white; text-align: center; }
.final-cta h2 { margin-bottom: 24px; }
.final-cta p { color: var(--ink-soft); font-size: 14px; }
.conversion-footer { padding-bottom: 34px; }
.mobile-checkout-bar { display: none; }
.secure-note { color: var(--green); font-size: 14px; font-weight: 800; }
.quick-order-shell { max-width: 1100px; grid-template-columns: minmax(260px,.7fr) minmax(0,1.3fr); }
.quick-order-form .field-group { padding-block: clamp(22px,4vw,34px); }
.quick-order-form .field-group > .eyebrow { margin-bottom: 16px; }
.quick-order-form small { color: var(--ink-soft); font-weight: 500; }
.quick-permission button[type="submit"] { width: 100%; min-height: 54px; font-size: 17px; }

@media (max-width: 760px) {
  .conversion-page { padding-bottom: 76px; }
  .conversion-header { flex-wrap: nowrap; }
  .conversion-header .brand span:last-child { max-width: 132px; font-size: 14px; }
  .compact-checkout { padding: 9px 11px; font-size: 12px; }
  .conversion-hero { display: flex; flex-direction: column; gap: 26px; padding-top: 30px; }
  .conversion-hero .hero-copy { order: 1; }
  .conversion-hero-art { order: 2; }
  .conversion-hero h1 { font-size: clamp(42px, 12.2vw, 60px); }
  .conversion-actions { display: flex; flex-direction: column; align-items: stretch; }
  .conversion-actions .button { width: 100%; }
  .conversion-actions .sample-text-link { width: 100%; }
  .hero-trust-list { display: grid; gap: 8px; }
  .conversion-proof { grid-template-columns: 1fr; }
  .promise-grid { grid-template-columns: 1fr; }
  .single-offer-card { grid-template-columns: 1fr; }
  .quick-order-shell { grid-template-columns: 1fr; }
  .mobile-checkout-bar { position: fixed; z-index: 30; right: 0; bottom: 0; left: 0; display: flex; align-items: center; justify-content: space-between; gap: 14px; padding: 10px 14px; border-top: 1px solid var(--line); background: rgba(255,248,233,.97); box-shadow: 0 -8px 28px rgba(38,25,12,.16); backdrop-filter: blur(10px); }
  .mobile-checkout-bar span { display: grid; line-height: 1.1; }
  .mobile-checkout-bar small { margin-top: 4px; color: var(--ink-soft); font-size: 11px; }
  .mobile-checkout-bar .button { min-height: 44px; padding: 10px 18px; }
}

.success-box {
  display: none;
  margin-top: 18px;
  padding: 18px;
  border: 1px solid rgba(46, 94, 77, 0.42);
  background: rgba(46, 94, 77, 0.1);
  font-family: Arial, sans-serif;
}

.hidden-field {
  display: none;
}

.checkout-warning {
  display: none;
  margin-top: 16px;
  padding: 14px;
  border: 1px solid rgba(140, 36, 29, 0.35);
  background: rgba(140, 36, 29, 0.08);
  color: var(--red-deep);
  font-family: Arial, sans-serif;
  font-size: 14px;
}

.sample-showcase {
  display: grid;
  grid-template-columns: minmax(320px, 0.9fr) minmax(300px, 0.72fr);
  gap: clamp(24px, 5vw, 58px);
  align-items: start;
}

.sample-sheet-frame {
  margin: 0;
  padding: clamp(12px, 2vw, 20px);
  background:
    linear-gradient(135deg, rgba(255, 255, 255, 0.62), rgba(234, 213, 174, 0.38)),
    rgba(255, 248, 233, 0.74);
  border: 1px solid var(--line);
  box-shadow: var(--shadow);
}

.sample-sheet-frame a {
  display: block;
}

.sample-sheet-image {
  width: min(720px, 100%);
  margin: 0 auto;
  border: 1px solid rgba(67, 46, 22, 0.2);
  box-shadow: 0 12px 28px rgba(55, 38, 18, 0.16);
}

.sample-sheet-frame figcaption {
  margin-top: 12px;
  color: var(--ink-soft);
  font-family: Arial, sans-serif;
  font-size: 14px;
  text-align: center;
}

.sample-notes {
  padding: 22px;
  border: 1px solid var(--line);
  background: rgba(255, 255, 255, 0.5);
}

.sample-notes h2 {
  font-size: clamp(30px, 3vw, 46px);
}

.sample-notes p {
  color: #33291f;
  font-family: Arial, sans-serif;
}

.sample-transcript {
  margin-top: 22px;
  color: #33291f;
  font-family: Arial, sans-serif;
}

.sample-transcript summary {
  min-height: 44px;
  display: flex;
  align-items: center;
  color: var(--red-deep);
  font-weight: 800;
  cursor: pointer;
}

@media (max-width: 920px) {
  .hero,
  .feature-split,
  .feature-split.reverse,
  .pricing-feature,
  .order-shell,
  .sample-showcase {
    grid-template-columns: 1fr;
  }

  .pricing-feature img {
    width: min(520px, 100%);
    margin: 0;
  }

  .feature-split.reverse .feature-media {
    order: 0;
  }

  .steps,
  .plans,
  .faq,
  .value-stack {
    grid-template-columns: 1fr;
  }

  .order-summary {
    position: static;
  }

  .intro-offer {
    grid-template-columns: 1fr;
  }

  .proof-strip {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }
}

@media (max-width: 640px) {
  .founding-note {
    width: min(100% - 28px, 1120px);
    align-items: stretch;
    flex-direction: column;
    gap: 14px;
  }

  .founding-note .button { width: 100%; }
  .site-header {
    position: sticky;
    align-items: center;
    flex-wrap: wrap;
    padding: 10px 14px;
  }

  .nav {
    display: none;
  }

  .hero {
    min-height: auto;
    padding-top: 18px;
  }

  .mobile-hero-art {
    position: relative;
    display: block;
    margin: 0 0 18px;
    overflow: hidden;
    border: 1px solid rgba(67, 46, 22, 0.18);
    border-radius: 14px;
    box-shadow: var(--shadow);
  }

  .mobile-hero-art img {
    width: 100%;
    height: min(45vw, 210px);
    object-fit: cover;
    object-position: center 34%;
  }

  .mobile-hero-art span {
    position: absolute;
    right: 10px;
    bottom: 10px;
    left: 10px;
    padding: 8px 10px;
    border-radius: 8px;
    background: rgba(255, 250, 240, 0.92);
    color: var(--navy);
    font-size: 13px;
    font-weight: 800;
    text-align: center;
  }

  .proof-strip {
    grid-template-columns: 1fr;
  }

  .proof-strip span {
    min-height: 48px;
  }

  .brand span:last-child {
    max-width: 150px;
    line-height: 1.1;
  }

  .site-header > .button {
    min-height: 42px;
    padding: 9px 13px;
  }

  .hero-actions,
  .section-actions {
    display: grid;
  }

  .hero-actions .button,
  .section-actions .button {
    width: 100%;
  }

  .hero-art {
    display: none;
  }

  .hero-sample-dialog-shell {
    grid-template-columns: 1fr;
    padding: 24px 18px 20px;
  }

  .hero-sample-dialog-copy {
    padding-right: 34px;
  }

  .hero-sample-dialog-copy h2 {
    font-size: 32px;
  }

  .hero-sample-dialog img {
    grid-row: auto;
    max-height: 58dvh;
  }

  .letter-tag {
    position: static;
    width: 100%;
    margin-top: 12px;
  }

  .field-row {
    grid-template-columns: 1fr;
  }

  h1 {
    font-size: 36px;
  }

  .hero .lede {
    font-size: 17px;
  }

  .trust-row {
    display: grid;
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .trust-row li {
    display: flex;
    align-items: center;
    min-height: 36px;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  .button,
  button {
    transition: none;
  }
}

@media (max-width: 640px) {
  body.conversion-page .conversion-hero-art { display: block; }
  body.conversion-page .conversion-header { flex-wrap: nowrap; }
  body.conversion-page .conversion-header .compact-checkout { padding-inline: 9px; font-size: 11.5px; }
}